Our mission hasn’t changed in over 20 years - to provide healthy, innovative and exciting products for the Scandinavian market. We are proud to follow this mindset, as our family-run business has grown, our core remains unchanged. We are passionate about organic, free-from and alternative options and are continually searching for the best and most groundbreaking products on the market and across the globe. From clothing to beverages, snacks to beauty products we strive to provide consumers with the healthiest possible choice across all sectors and are firm believers in always giving consumers the healthy option and doing it with the outermost consideration for our planet and environment.
Owner and Managing Director